Background (In a Nutshell)
Being born into a musical family led to my becoming a multi-instrumentalist and occasionally a performance artist. In middle school, I was introduced to design through graphic arts (I taught myself Photoshop, which went a long way), computers (starting with a 486i, DOS, Norton Commander, Prince of Persia, et al), and Web 2.0 technology in high school (I built everything using tables). I built my first paid website in 2002. I loved computers so much that I went to a computer-focused vocational school. During my first bachelor's attempt in Iran, I majored in Computer Science (only achieving an Associate's degree) because halfway through, an opportunity arose for me to emigrate to the U.S. I landed here in 2008, started another bachelor's from scratch, and graduated from UCLA Design Media Arts in 2013. Since then, I've been wireframing, pushing pixels, inspecting dev tools, and, above all, paying attention to human problems.
What I Do
I am a hands-on product design “leader”. I’ve dabbled in everything from design and coding to computer science. and involvement cognitive pschologly invovelemt.
In Product buiulding contexts, I deploy a strict customer-centricity mindset
and primiarily focus on what value I can add. I’ve strong bias towards planned execution with an essential healthy balance of being big-picture vs. detail oriented. These think a lot about how to help domain experts optimizie their workflows, via design, innovation, and iteration.
I am a hands-on product design leader (supposedly). I've dabbled in everything from design and coding to computer science, and I have been involved in cognitive psychology. In product-building contexts, I deploy a strict customer-centricity mindset and primarily focus on the value I can add. I have a strong bias towards planned execution, maintaining a healthy balance between being big-picture and detail-oriented. I think a lot about how to help domain experts optimize their workflows through design, innovation, and iteration.
What I’m Doing Now
I’m with Beyond Limits now. BL is an AI company that holds propritory tech developed for NASA's Mars Rover. The initiative I am part of is building a platform as a product (AKA Hybrid AI Platform). We are focused on energy and manufactoring sectors.
My main responsiblity is designing the blueprint of the system; archietcing the user experience if you will, and crafting interaction models for various products and solutions. I work closely with our engineering and product managers—embodying the trifecta model—to make sure our product decisions are feasible, viabile, and desirable. I’m also part of a internal pedegagicla work evangelizing and sharing how-tos about foundations of Design, the function, the decisiplm and the process.
What I Used To Do
For about ten years, I was the sole designer at UCLA Human Perception Lab and Insight Learning Technology, where I also juggled roles as a developer and product specialist. At the lab, I was part of R&D in edtech and science, with projects backed by the US Department of Education and National Science Foundation. I helped students and scholars run experiments for research on visual perception, cognition, and learning. At the company, I spearheaded the end-to-end design of a platform for the US Department of Defense and was crucial in developing a suite of medical education products. The output of our collective efforts included learning systems, SaaS elements, and web and mobile apps and the outcome, sustaining a small tech company.
Being born into a musical family led to my becoming a multi-instrumentalist and occasionally a performance artist. In middle school, I was introduced to design through graphic arts (I taught myself Photoshop, which went a long way), computers (starting with a 486i, DOS, Norton Commander, Prince of Persia, et al), and Web 2.0 technology in high school (I built everything using tables). I built my first paid website in 2002. I loved computers so much that I went to a computer-focused vocational school. During my first bachelor's attempt in Iran, I majored in Computer Science (only achieving an Associate's degree) because halfway through, an opportunity arose for me to emigrate to the U.S. I landed here in 2008, started another bachelor's from scratch, and graduated from UCLA Design Media Arts in 2013. Since then, I've been wireframing, pushing pixels, inspecting dev tools, and, above all, paying attention to human problems.
What I Do
I am a hands-on product design “leader”. I’ve dabbled in everything from design and coding to computer science. and involvement cognitive pschologly invovelemt.
In Product buiulding contexts, I deploy a strict customer-centricity mindset
and primiarily focus on what value I can add. I’ve strong bias towards planned execution with an essential healthy balance of being big-picture vs. detail oriented. These think a lot about how to help domain experts optimizie their workflows, via design, innovation, and iteration.
I am a hands-on product design leader (supposedly). I've dabbled in everything from design and coding to computer science, and I have been involved in cognitive psychology. In product-building contexts, I deploy a strict customer-centricity mindset and primarily focus on the value I can add. I have a strong bias towards planned execution, maintaining a healthy balance between being big-picture and detail-oriented. I think a lot about how to help domain experts optimize their workflows through design, innovation, and iteration.
What I’m Doing Now
I’m with Beyond Limits now. BL is an AI company that holds propritory tech developed for NASA's Mars Rover. The initiative I am part of is building a platform as a product (AKA Hybrid AI Platform). We are focused on energy and manufactoring sectors.
My main responsiblity is designing the blueprint of the system; archietcing the user experience if you will, and crafting interaction models for various products and solutions. I work closely with our engineering and product managers—embodying the trifecta model—to make sure our product decisions are feasible, viabile, and desirable. I’m also part of a internal pedegagicla work evangelizing and sharing how-tos about foundations of Design, the function, the decisiplm and the process.
What I Used To Do
For about ten years, I was the sole designer at UCLA Human Perception Lab and Insight Learning Technology, where I also juggled roles as a developer and product specialist. At the lab, I was part of R&D in edtech and science, with projects backed by the US Department of Education and National Science Foundation. I helped students and scholars run experiments for research on visual perception, cognition, and learning. At the company, I spearheaded the end-to-end design of a platform for the US Department of Defense and was crucial in developing a suite of medical education products. The output of our collective efforts included learning systems, SaaS elements, and web and mobile apps and the outcome, sustaining a small tech company.