About My Work

My background includes multidisciplinary design, coding, and involvement in cognitive science research. I currently hold the position of hands-on Product Design Lead at a Symbolic AI company with exclusive rights to over NASA-brewed AI technologies. We are building a hybrid AI platform.

My work revolves around addressing human pain points in complex workflows and designing the UX architecture of an extensive platform, with a focus on end-user impact and generating business value. I aspire to deliver impactful outcomes by blending structured thinking, innovation, and customer-centricity.

Below, you will find four case studies showcasing my flagship work, five select staff projects (and one side hustle), and a log of 18 staff and 25 independent projects.

B2B 2022—Present

Hybrid AI Platform:
UX Blueprint, HCI R&D, Interface Development, and Rapid Prototyping

Brief

I lead the UX blueprint for a hybrid AI platform tailored to SMEs in heavy industries. I collaborate closely with Product and Engineering Managers and operate within an Agile (Scrum) framework. (Ask me about my approach to UX in Scrum.)

Output

25+ UX spikes
50+ interaction and feature prototypes
Knowledge Curation & Repository Creation
Wireframe System for Canvas-Based Interactions

Outcome

Process Optimization
Stakeholder Alignment
Cross-Functional Synergy
Accelarated MVP development

(More details will be added soon.)

B2B B2C 2016-22

SaaS Enablement: Designing an Ecosystem for an EdTech Company, Focused on Medical Education

Brief

This case study details the multi-year development of Insight's Dashboard Ecosystem, a project I led as the sole designer who was also in charge of turning designs into front-end code.

The mission was to build a robust system to support the deployment and subscription sales of advanced learning products, bridging the gap between existing learning technology and the infrastructure needed for scaling in the SaaS domain.

Output

End-to-end Ecosystem Product Design
Saas Components
User Flow Optimization
Innovative Educator Tools and Features Dashboards, Analytics, and Users UIs

Outcome

10x Growth in User Base (~1K to 12K)
2x Licensing Revenue
Market Penetration and Expantion
International Strategic Partnership
Cross-Device Usabiltiy of the core EdTech

Learn more ︎

B2G 2016-22

Building a Platform for the U.S. Government (DoD): A No Code Authoring Platform for DoD Educators to Turn course material into Smart Learning Modules

Brief

This case study outlines my role in designing and developing of PALMs Authoring Tools, a web-based platform for DoD educators to create adaptive training content.

Tasked with end-to-end product design, I led the creation of interactive models and responsive templates, resulting in a system that significantly boosted the company's revenue through government contracts.

Output

End-to-end platform design
Responsive module templatesFeature-packed no-code tool Innovative tools for bulk tasks

Outcome

Securing 3 rounds of multi-year contracts (+5M) Reputation for the company
Accelarating mission-critial learnings

Learn more ︎

POC 2015-16

Perceptual Adaptive Learning Module: From POC to Product

Brief

This case study explores the UX redesign of a medical education module, transitioning from a K-12 math focus.

The project aimed to address critical usability and design flaws to enhance user engagement and satisfaction. And, the beginning of my journey at my previous role.

Output

Modernized development framework
Streamlined markups semantically
Enhanced UX and look-and-feel
Optimized development practices

Outcome

Aiding data-collection, efficacy demonstration, and publication of research papers
Aiding multiple rounds of funding for the lab
Visualising the path from POC to Product

Learn more ︎

Select Staff Projects

A face-to-name association training app

A new course model

A training module for interpreting aircraft instruments

A training app for mastering key signatures in music

An app for practicing the math section of the SAT test

A wellness brand (co-founder, side hustle)

Other Staff Projects

2022

Emergency Action Items in Flying

Interface Design
Template Design
Web Development

2021

Novel Education Modules Addressing the Underrepresentation of Skin of Color in Dermatology Training (Research)

Interface Design
Web Development
Motion Design

2020

Analytics (Internal Tool)

Interface Design
Web Development

2020

Training Visual Pattern Recognition in Ophthalmology Using a Perceptual and Adaptive Learning Module (Research)

Prototyping
Interface Design
Web Development

2020

Marketing Partnership Facilitation

Design Guidelines
External Assets Hand-Off

2019

UCLA Human Perception Lab Website Redesign

Web Design
Web Development

2019

Conference Material Preparation

Motion Design

2018-20

Perceptual and Adaptive Learning in [dermatologic and mammographic screening] Cancer Image Interpretation (Research)

Interface Design
Web Development

2018

Help Center: Features and Components

Design
Development
Co-Writing
Editing

2017-21

Advancing Theory and Application in Perceptual and Adaptive Learning to Improve Community College Mathematics (Research)

Interface Design
Web Development

2017

Technology and Value Proposition Explainer Video

Motion Design
Storyboarding
Script Co-writing
Editing

2015-2022

Archival, Recreation, and Version Control of Scientific Figures (Internal)

Asset Management
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines

2018

Lab Website SEO Improvements

Usability Audits
Web Development

2017

Component Redesign: App Launcher

Interface Design
Web Development

2016, 2021

Business Finance Courseware: Dynamic Content Presentation Design

Web Development
Visual Design

2016, 2021

Development of a Novice Driver Training Module to Accelerate Driver Perceptual Expertise (Research)

Interface Design
Web Development

2016

Company Logo Redesign

Branding

2015

Teaching and Learning Video Showcase: Improving Science, Math, Engineering, and Computer Science Education

Motion Design

Independent Work Index

2019

Undisclosed Client (Publishing)

Visual Identity
Technical Consulting
Website Design & Development
WordPress Theme Development

2018

M-Cubed Design (Architecture)

Brand Design
Website Design & Development

2018

Be Fit Biz

Strategy
Web Design
Visual Identity

2017

Undisclosed Client (EME) (Technology)

Technical Consulting & Prototyping

2017

Undisclosed Client (Publishing)

Website Design & Development
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)

2016

Wristocracy (E-Commerce)

Strategy
Prototyping
Website Design & Development

2016

Tilofy: Trend Forecasting App (Technology)

Prototyping
Technical Consultation

2016

Mixx Yoga (Fitness & Wellness)

Website Redesign & Development
Visual Design
Strategy
CMS (WordPress Theme Development)

2013

SoCal Stormwater Solutions (Environment)

Strategy
Visual Identity
Website Design & Development

2012

Undisclosed Client (Interior Design)

Editorial Design

2012

Undisclosed Client (Medicine)

Website Design & Development

2010

Printing Division at Global Textile (Textile)

Website Design & Development

2009

Undisclosed Client (Art & Music)

Website Design & Development

2008

Undisclosed Client (Art & Music)

Website Design & Development

2008

Dustoe (E-Commerce)

Branding
Website Design & Development
Technical Consulting

2008

Undisclosed Client (Art & Music)

Website Design & Development

2007

Undisclosed Client (Art & Music)

Website Design & Development

2006

Dissolved Entity (E-Commerce)

Website Design & Development

2005

Moaser Theatre Company (Art & Music)

Website Design & Development

2003

Disolved Entity (Academia)

Website Design & Development

2002

Disolved Entity (Art & Music)

Website Design & Development

2002

Undisclosed Client (Oil & Energy)

Website Design & Development