Work

With a background in multidisciplinary design, coding, and cognitive science research, I lead Product and Design for a LA-based, late-stage Symbolic AI startup. Leveraging exclusive NASA-developed AI, I focus on operationalizing knowledge within a Hybrid AI platform designed for industrial workflows. Belo, explore flagship case studies, select staff projects, and a portfolio of 18 staff-led and 25 independent projects.




Project October 2024

Ground Station UI for the Indy Autonomous Challenge (WIP)


Brief

CALTECH and Beyond Limits joined forces for the Indy Autonomous Challenge, the world’s fastest autonomous racing program. I led the design of the ground station GUI for real-time vehicle performance monitoring.

Output

Graphical User Interface
Component-Based Protoype


(More details will be added soon.)






B2B 2022—Present

Hybrid AI Platform: UX Design, HCI Research, and Prototyping


Brief

I lead the UX blueprint for a hybrid AI platform tailored to SMEs in heavy industries. I collaborate closely with Product and Engineering Managers and operate within an Agile (Scrum) framework. (Ask me about my approach to UX in Scrum.)

Output

25+ UX spikes
50+ interaction and feature prototypes
Knowledge Curation & Repository Creation
Wireframe System for Canvas-Based Interactions


Outcome

Process Optimization
Stakeholder Alignment
Cross-Functional Synergy
Accelarated MVP development


(More details will be added soon.)





B2B B2C 2016-22

SaaS Ecosystem Design for EdTech in Medical Education


Brief

This case study details the multi-year development of Insight's Dashboard Ecosystem, a project I led as the sole designer who was also in charge of turning designs into front-end code.

The mission was to build a robust system to support the deployment and subscription sales of advanced learning products, bridging the gap between existing learning technology and the infrastructure needed for scaling in the SaaS domain.


Output

End-to-end Ecosystem Product Design
Saas Components
User Flow Optimization
Innovative Educator Tools and Features Dashboards, Analytics, and other UIs


Outcome

10x Growth in User Base (~1K to 12K)
2x Licensing Revenue
Market Penetration and Expantion
International Strategic Partnership
Cross-Device Usabiltiy of the core EdTech


Learn more ︎






B2G 2016-22

No-Code Authoring Platform: Empowering DoD Educators with Smart Learning Modules


Brief

This case study outlines my role in designing and developing of PALMs Authoring Tools, a web-based platform for DoD educators to create adaptive training content.

Tasked with end-to-end product design, I led the creation of interactive models and responsive templates, resulting in a system that significantly boosted the company's revenue through government contracts.


Output

End-to-end platform design
Responsive module templates
Feature-packed no-code tool
Innovative tools for bulk tasks


Outcome

Securing 3 rounds of multi-year contracts (+5M) Reputation for the company
Accelarating mission-critial learnings

Learn more ︎





POC 2015-16

Perceptual Adaptive Learning: Scaling from POC to Product


Brief

This case study explores the UX redesign of a medical education module, transitioning from a K-12 math focus.

The project aimed to address critical usability and design flaws to enhance user engagement and satisfaction. And, the beginning of my journey at my previous role.

Output

Modernized development framework
Streamlined markups semantically
Enhanced UX and look-and-feel
Optimized development practices


Outcome

Aiding data-collection, efficacy demonstration, and publication of research papers
Aiding multiple rounds of funding for the lab
Visualising the path from POC to Product

Learn more ︎
 




Select Staff Projects








Other Staff Projects



2022
Emergency Action Items in Flying
Interface Design
Template Design
Web Development


2021
Novel Education Modules Addressing the Underrepresentation of Skin of Color in Dermatology Training (Research)
Interface Design
Web Development
Motion Design


2020
Analytics (Internal Tool)
Interface Design
Web Development

2020
Training Visual Pattern Recognition in Ophthalmology Using a Perceptual and Adaptive Learning Module (Research)
Prototyping
Interface Design
Web Development

2020
Marketing Partnership Facilitation
Design Guidelines
External Assets Hand-Off


2019
UCLA Human Perception Lab Website Redesign
Web Design
Web Development

2019
Conference Material Preparation
Motion Design

2018-20
Perceptual and Adaptive Learning in [dermatologic and mammographic screening] Cancer Image Interpretation (Research)
Interface Design
Web Development

2018
Help Center: Features and Components
Design
Development
Co-Writing
Editing

2017-21
Advancing Theory and Application in Perceptual and Adaptive Learning to Improve Community College Mathematics (Research)
Interface Design
Web Development

2017
Technology and Value Proposition Explainer Video
Motion Design
Storyboarding
Script Co-writing
Editing

2015-2022
Archival, Recreation, and Version Control of Scientific Figures (Internal)
Asset Management
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines

2018
Lab Website SEO Improvements
Usability Audits
Web Development

2017
Component Redesign: App Launcher
Interface Design
Web Development

2016, 2021
Business Finance Courseware: Dynamic Content Presentation Design
Web Development
Visual Design

2016, 2021
Development of a Novice Driver Training Module to Accelerate Driver Perceptual Expertise (Research)
Interface Design
Web Development

2016

Company Logo Redesign
Branding

2015
Teaching and Learning Video Showcase: Improving Science, Math, Engineering, and Computer Science Education
Motion Design





Independent Work Index



2019
Undisclosed Client (Publishing)
Visual Identity
Technical Consulting
Website Design & Development
WordPress Theme Development


2018
M-Cubed Design (Architecture)
Brand Design
Website Design & Development

2018
Be Fit Biz
Strategy
Web Design
Visual Identity

2017
Undisclosed Client (EME) (Technology)
Technical Consulting & Prototyping

2017
Undisclosed Client (Publishing)
Website Design & Development
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)

2016
Wristocracy (E-Commerce)
Strategy
Prototyping
Website Design & Development

2016
Tilofy: Trend Forecasting App (Technology)
Prototyping
Technical Consultation

2016
Mixx Yoga (Fitness & Wellness)
Website Redesign & Development
Visual Design
Strategy
CMS (WordPress Theme Development)

2013
SoCal Stormwater Solutions (Environment)
Strategy
Visual Identity
Website Design & Development

2012
Undisclosed Client (Interior Design)
Editorial Design

2012
Undisclosed Client (Medicine)
Website Design & Development

2010
Printing Division at Global Textile (Textile)
Website Design & Development

2009
Undisclosed Client (Art & Music)
Website Design & Development

2008
Undisclosed Client (Art & Music)
Website Design & Development

2008
Dustoe (E-Commerce)
Branding
Website Design & Development
Technical Consulting

2008
Undisclosed Client (Art & Music)
Website Design & Development

2007
Undisclosed Client (Art & Music)
Website Design & Development

2006
Dissolved Entity (E-Commerce)
Website Design & Development

2005
Moaser Theatre Company (Art & Music)
Website Design & Development

2003
Disolved Entity (Academia)
Website Design & Development

2002
Disolved Entity (Art & Music)
Website Design & Development

2002
Undisclosed Client (Oil & Energy)
Website Design & Development