About My Work
My background includes multidisciplinary design, coding, and involvement in cognitive science research. I currently hold the position of hands-on Product Design Lead at a Symbolic AI company with exclusive rights to over NASA-brewed AI technologies. We are building a hybrid AI platform.
My work revolves around addressing human pain points in complex workflows and designing the UX architecture of an extensive platform, with a focus on end-user impact and generating business value. I aspire to deliver impactful outcomes by blending structured thinking, innovation, and customer-centricity.
Below, you will find four case studies showcasing my flagship work, five select staff projects (and one side hustle), and a log of 18 staff and 25 independent projects.
B2B 2022—Present
Hybrid AI Platform:
Brief
I lead the UX blueprint for a hybrid AI platform tailored to SMEs in heavy industries. I collaborate closely with Product and Engineering Managers and operate within an Agile (Scrum) framework. (Ask me about my approach to UX in Scrum.)
Output
25+ UX spikes
50+ interaction and feature prototypes
Knowledge Curation & Repository Creation
Wireframe System for Canvas-Based Interactions
Outcome
Process Optimization
Stakeholder Alignment
Cross-Functional Synergy
Accelarated MVP development
Hybrid AI Platform:
UX Blueprint, HCI R&D, Interface Development, and Rapid Prototyping
Brief
I lead the UX blueprint for a hybrid AI platform tailored to SMEs in heavy industries. I collaborate closely with Product and Engineering Managers and operate within an Agile (Scrum) framework. (Ask me about my approach to UX in Scrum.)
Output
25+ UX spikes
50+ interaction and feature prototypes
Knowledge Curation & Repository Creation
Wireframe System for Canvas-Based Interactions
Outcome
Process Optimization
Stakeholder Alignment
Cross-Functional Synergy
Accelarated MVP development
B2B B2C 2016-22
Brief
This case study details the multi-year development of Insight's Dashboard Ecosystem, a project I led as the sole designer who was also in charge of turning designs into front-end code.
The mission was to build a robust system to support the deployment and subscription sales of advanced learning products, bridging the gap between existing learning technology and the infrastructure needed for scaling in the SaaS domain.
Output
End-to-end Ecosystem Product Design
Saas Components
User Flow Optimization
Innovative Educator Tools and Features Dashboards, Analytics, and Users UIs
Outcome
10x Growth in User Base (~1K to 12K)
2x Licensing Revenue
Market Penetration and Expantion
International Strategic Partnership
Cross-Device Usabiltiy of the core EdTech
Learn more ︎
SaaS Enablement: Designing an Ecosystem for an EdTech Company, Focused on Medical Education
Brief
This case study details the multi-year development of Insight's Dashboard Ecosystem, a project I led as the sole designer who was also in charge of turning designs into front-end code.
The mission was to build a robust system to support the deployment and subscription sales of advanced learning products, bridging the gap between existing learning technology and the infrastructure needed for scaling in the SaaS domain.
Output
End-to-end Ecosystem Product Design
Saas Components
User Flow Optimization
Innovative Educator Tools and Features Dashboards, Analytics, and Users UIs
Outcome
10x Growth in User Base (~1K to 12K)
2x Licensing Revenue
Market Penetration and Expantion
International Strategic Partnership
Cross-Device Usabiltiy of the core EdTech
Learn more ︎
B2G 2016-22
Brief
This case study outlines my role in designing and developing of PALMs Authoring Tools, a web-based platform for DoD educators to create adaptive training content.
Tasked with end-to-end product design, I led the creation of interactive models and responsive templates, resulting in a system that significantly boosted the company's revenue through government contracts.
Output
End-to-end platform design
Responsive module templatesFeature-packed no-code tool Innovative tools for bulk tasks
Outcome
Securing 3 rounds of significant contracts (+5M) Reputation for the company
Accelarating mission-critial learnings
Learn more ︎
Building a Platform for the U.S. Government (DoD): A No Code Authoring Platform for DoD Educators to Turn course material into Smart Learning Modules
Brief
This case study outlines my role in designing and developing of PALMs Authoring Tools, a web-based platform for DoD educators to create adaptive training content.
Tasked with end-to-end product design, I led the creation of interactive models and responsive templates, resulting in a system that significantly boosted the company's revenue through government contracts.
Output
End-to-end platform design
Responsive module templatesFeature-packed no-code tool Innovative tools for bulk tasks
Outcome
Securing 3 rounds of significant contracts (+5M) Reputation for the company
Accelarating mission-critial learnings
Learn more ︎
POC 2015-16
Brief
This case study explores the UX redesign of a medical education module, transitioning from a K-12 math focus.
The project aimed to address critical usability and design flaws to enhance user engagement and satisfaction. And, the beginning of my journey at my previous role.
Output
Modernized development framework
Streamlined mark up
Polished UX and look and feel
Optimized development practices
Outcome
Aiding scientific data-collection and proving efficacy
Enabling key peer-review publications
Priving the efficacy of the technology
Rounds funding for the lab
Learn more ︎
Perceptual Adaptive Learning Module: From POC to Product
Brief
This case study explores the UX redesign of a medical education module, transitioning from a K-12 math focus.
The project aimed to address critical usability and design flaws to enhance user engagement and satisfaction. And, the beginning of my journey at my previous role.
Output
Modernized development framework
Streamlined mark up
Polished UX and look and feel
Optimized development practices
Outcome
Aiding scientific data-collection and proving efficacy
Enabling key peer-review publications
Priving the efficacy of the technology
Rounds funding for the lab
Learn more ︎
Select Staff Projects
A face-to-name association training app
A new course model
A training module for interpreting aircraft instruments
A training app for mastering key signatures in music
An app for practicing the math section of the SAT test
A wellness brand (co-founder, side hustle)Other Staff Projects
2022
Emergency Action Items in Flying
Interface Design
Template Design
Web Development
Template Design
Web Development
2021
Novel Education Modules Addressing the Underrepresentation of Skin of Color in Dermatology Training (Research)
Interface Design
Web Development
Motion Design
Web Development
Motion Design
2020
Analytics (Internal Tool)
Interface Design
Web Development
Web Development
2020
Training Visual Pattern Recognition in Ophthalmology Using a Perceptual and Adaptive Learning Module (Research)
Prototyping
Interface Design
Web Development
Interface Design
Web Development
2020
Marketing Partnership Facilitation
Design Guidelines
External Assets Hand-Off
External Assets Hand-Off
2019
UCLA Human Perception Lab Website Redesign
Web Design
Web Development
Web Development
2019
Conference Material Preparation
Motion Design
2018-20
Perceptual and Adaptive Learning in [dermatologic and mammographic screening] Cancer Image Interpretation (Research)
Interface Design
Web Development
Web Development
2018
Help Center: Features and Components
Design
Development
Co-Writing
Editing
Development
Co-Writing
Editing
2017-21
Advancing Theory and Application in Perceptual and Adaptive Learning to Improve Community College Mathematics (Research)
Interface Design
Web Development
Web Development
2017
Technology and Value Proposition Explainer Video
Motion Design
Storyboarding
Script Co-writing
Editing
Storyboarding
Script Co-writing
Editing
2015-2022
Archival, Recreation, and Version Control of Scientific Figures (Internal)
Asset Management
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines
2018
Lab Website SEO Improvements
Usability Audits
Web Development
Web Development
2017
Component Redesign: App Launcher
Interface Design
Web Development
Web Development
2016, 2021
Business Finance Courseware: Dynamic Content Presentation Design
Web Development
Visual Design
Visual Design
2016, 2021
Development of a Novice Driver Training Module to Accelerate Driver Perceptual Expertise (Research)
Interface Design
Web Development
Web Development
2016
Company Logo Redesign
Branding
2015
Teaching and Learning Video Showcase: Improving Science, Math, Engineering, and Computer Science Education
Motion Design
Independent Work Index
2019
Undisclosed Client (Publishing)
Visual Identity
Technical Consulting
Website Design & Development
WordPress Theme Development
Technical Consulting
Website Design & Development
WordPress Theme Development
2018
M-Cubed Design (Architecture)
Brand Design
Website Design & Development
Website Design & Development
2018
Be Fit Biz
Strategy
Web Design
Visual Identity
Web Design
Visual Identity
2017
Undisclosed Client (EME) (Technology)
Technical Consulting & Prototyping
2017
Undisclosed Client (Publishing)
Website Design & Development
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)
2016
Wristocracy (E-Commerce)
Strategy
Prototyping
Website Design & Development
Prototyping
Website Design & Development
2016
Tilofy: Trend Forecasting App (Technology)
Prototyping
Technical Consultation
Technical Consultation
2016
Mixx Yoga (Fitness & Wellness)
Website Redesign & Development
Visual Design
Strategy
CMS (WordPress Theme Development)
Visual Design
Strategy
CMS (WordPress Theme Development)
2013
SoCal Stormwater Solutions (Environment)
Strategy
Visual Identity
Website Design & Development
Visual Identity
Website Design & Development
2012
Undisclosed Client (Interior Design)
Editorial Design
2012
Undisclosed Client (Medicine)
Website Design & Development
2010
Printing Division at Global Textile (Textile)
Website Design & Development
2009
Undisclosed Client (Art & Music)
Website Design & Development
2008
Undisclosed Client (Art & Music)
Website Design & Development
2008
Dustoe (E-Commerce)
Branding
Website Design & Development
Technical Consulting
Website Design & Development
Technical Consulting
2008
Undisclosed Client (Art & Music)
Website Design & Development
2007
Undisclosed Client (Art & Music)
Website Design & Development
2006
Dissolved Entity (E-Commerce)
Website Design & Development
2005
Moaser Theatre Company (Art & Music)
Website Design & Development
2003
Disolved Entity (Academia)
Website Design & Development
2002
Disolved Entity (Art & Music)
Website Design & Development
2002
Undisclosed Client (Oil & Energy)
Website Design & Development