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Dara Afraz

FacesApp

FacesApp is a web application that allows you to learn and practice different faces/names. You can create and combine different faces/names, categorize them, and share them with your team.


Figure 1: A mobile-focused iteration of the visual langauge.



Objective

It takes a long time for new hires to know everyone in the company. Given the effectiveness of our technology, a law firm approached us to create a unique solution for this problem: a module that lets people learn and practice remembering names by mapping them to faces.



My Role

  • Create a trimmed-down version of a more complex project, and make it a fit for onboarding processes.
  • Design and build quick and easy user interfaces that allow anyone to create problems (faces) and practice mapping them to names. Introduce highly accessible brand colors.
  • Provide responsive front-end templates that work across devices.




Figure 2: An ealier iteration of the viusal language, focused on desktop view.




Outcome

Awaiting its official release, this snappy and fun product makes remembering people's names easy. Instructors at UCLA, avid sports fans, and various employee groups at big firms have used this highly effective tool to practice recalling names.

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Case Studies



Select Projects


Employment Involvement Log (Sep. 2013 - Aug. 2022)


2022
Emergency Action Items in Flying
Interface Design
Template Design
Web Development
2021
Novel Education Modules Addressing the Underrepresentation of Skin of Color in Dermatology Training (Research)
Interface Design
Web Development
Motion Design
2020
Analytics (Internal Tool)
Interface Design
Web Development
2020
Training Visual Pattern Recognition in Ophthalmology Using a Perceptual and Adaptive Learning Module (Research)
Prototyping
Interface Design
Web Development
2020
Marketing Partnership Facilitation
Design Guidelines
External Assets Hand-Off
2019
UCLA Human Perception Lab Website Redesign
Web Design
Web Development
2019
Conference Material Preparation
Motion Design
2018-20
Perceptual and Adaptive Learning in [dermatologic and mammographic screening] Cancer Image Interpretation (Research)
Interface Design
Web Development
2018
Help Center: Features and Components
Design
Development
Co-Writing
Editing
2017-21
Advancing Theory and Application in Perceptual and Adaptive Learning to Improve Community College Mathematics (Research)
Interface Design
Web Development
2017
Technology and Value Proposition Explainer Video
Motion Design
Storyboarding
Script Co-writing
Editing
2015-2022
Archival, Recreation, and Version Control of Scientific Figures (Internal)
Asset Management
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines
2018
Lab Website SEO Improvements
Usability Audits
Web Development
2017
Component Redesign: App Launcher
Interface Design
Web Development
2016, 2021
Business Finance Courseware: Dynamic Content Presentation Design
Web Development
Visual Design
2016, 2021
Development of a Novice Driver Training Module to Accelerate Driver Perceptual Expertise (Research)
Interface Design
Web Development
2016

Company Logo Redesign
Branding
2015
Teaching and Learning Video Showcase: Improving Science, Math, Engineering, and Computer Science Education
Motion Design





Independant Work Log (2002 - 2022)


2019
Undisclosed Client (Publishing)
Visual Identity
Technical Consulting
Website Design & Development
WordPress Theme Development
2018
M-Cubed Design (Architecture)
Brand Design
Website Design & Development
2018
Be Fit Biz
Strategy
Web Design
Visual Identity
2017
Undisclosed Client (EME) (Technology)
Technical Consulting & Prototyping
2017
Undisclosed Client (Publishing)
Website Design & Development
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)
2016
Wristocracy (E-Commerce)
Strategy
Prototyping
Website Design & Development
2016
Tilofy: Trend Forecasting App (Technology)
Prototyping
Technical Consultation
2016
Mixx Yoga (Fitness & Wellness)
Website Redesign & Development
Visual Design
Strategy
CMS (WordPress Theme Development)
2013
SoCal Stormwater Solutions (Environment)
Strategy
Visual Identity
Website Design & Development
2012
Undisclosed Client (Interior Design)
Editorial Design
2012
Undisclosed Client (Medicine)
Website Design & Development
2010
Printing Division at Global Textile (Textile)
Website Design & Development
2009
Undisclosed Client (Art & Music)
Website Design & Development
2008
Undisclosed Client (Art & Music)
Website Design & Development
2008
Dustoe (E-Commerce)
Branding
Website Design & Development
Technical Consulting
2008
Undisclosed Client (Art & Music)
Website Design & Development
2007
Undisclosed Client (Art & Music)
Website Design & Development
2006
Dissolved Entity (E-Commerce)
Website Design & Development
2005
Moaser Theatre Company (Art & Music)
Website Design & Development
2003
Disolved Entity (Academia)
Website Design & Development
2002
Disolved Entity (Art & Music)
Website Design & Development
2002
Undisclosed Client (Oil & Energy)
Website Design & Development


* The information is not available either due to a confidentiality agreement or because the client has been dissolved or is inaccessible.