Insight SaaS Ecosystem
Insight Dashboard Ecosystem is designed to handle all aspects of conducting enterprise-level business, from deploying full-featured learning products to selling subscriptions to individuals and institutions.

Figure 1: PALM Launcher screen, featuring controls and analytics for the end-user
Mission
Insight had a sophisticated learning technology powering its products but lacked a capable infrastructure for conducting SaaS business at scale. We had to build new supporting systems to facilitate entry and growth.
My Role
As the sole designer on the team, I owned/co-owned most of the system’s components.
My responsibilities included:
- Investigating the legacy user experience and highlighting the pain points holding the company back
- Developing personas, predicting edge cases, and providing rules for a variety of use cases
- Collaborating with scholars to grasp pedagogical objectives
- Partnering with data scientists, business analysts, and domain experts to execute visions within business requirements
- Work with engineers to ensure design quality and resolve usability issues
- Introduce new identities and microsites
Execution
We kicked off the effort by partnering with business analysts to provide us with competitive analysis and a new business plan as we were preparing to enter the medicine space. The management's vision and survey results concluded that we should identify educators as our core target audience. In parallel, we developed a set of user personas to examine need differences between existing clients and prospective ones, so no use case scenarios are overlooked.
Building a multi-purpose platform with varied target users has complex challenges. One is prevalent intertwined behind-the-scenes permission checks. This example logic gate keeps product access, balancing user goals with business ones.
Building a multi-purpose platform with varied target users has complex challenges. One is prevalent intertwined behind-the-scenes permission checks. This example logic gate keeps product access, balancing user goals with business ones.

Process
We developed features and tools incrementally over multiple phases. Our core development loop in each stage consisted of brainstorming sessions, expansive clickable wireframes, and a strategy with rigorous prioritization. We regularly tested our prototypes with pilot contributors and revised decisions based on internal design QAs, user interviews, and usability audits.
Once we had an acceptable solution validated by real-life users, we matured usability and polished presentational aspects. Utilizing our close partnership with UCLA Human Perception Lab, we were able to test and validate our ideas with medical students and professionals from UCLA and other institutions.
Once we had an acceptable solution validated by real-life users, we matured usability and polished presentational aspects. Utilizing our close partnership with UCLA Human Perception Lab, we were able to test and validate our ideas with medical students and professionals from UCLA and other institutions.
Example User Interfaces
Click to enlargeWe built and matured the core system over two years. Since its launch, we have been maintaining and improving it. This effort resulted in a robust and feature-packed ecosystem that national and international educators use regularly.
User & Class Management
Individual & Group Analytics
Guided vs. Unguided Modes
Timed Assessments
Individual & Group Analytics
Guided vs. Unguided Modes
Timed Assessments
Subscriptions & Payments
Data Import-Export
Dynamic Help Center
Responsive UI
Data Import-Export
Dynamic Help Center
Responsive UI











Figure 3: Various system interfaces, including performance analytics, student and class configurations, store, module launcher, etc.
The Impact
This new system allowed Insight to deploy full-featured learning products rapidly, sell subscriptions to individuals and institutions, and provide supportive learning systems for educators that needed a systematic approach to education management and customized learning experiences for individuals and groups.
As a result, Insight was able to enter new markets (e.g., medicine), make partnerships with reputable players (e.g., Primal Pictures, TDS Health), and acquire international institutional clients (e.g., UK, Australia, New Zealand). It was also able to collect scientific data for peer-reviewed publications (e.g., Community College Mathematics Project).
As a result, Insight was able to enter new markets (e.g., medicine), make partnerships with reputable players (e.g., Primal Pictures, TDS Health), and acquire international institutional clients (e.g., UK, Australia, New Zealand). It was also able to collect scientific data for peer-reviewed publications (e.g., Community College Mathematics Project).
Case Studies
Select Projects
Employment Involvement Log (Sep. 2013 - Aug. 2022)
2022
Emergency Action Items in Flying
Interface Design
Template Design
Web Development
Template Design
Web Development
2021
Novel Education Modules Addressing the Underrepresentation of Skin of Color in Dermatology Training (Research)
Interface Design
Web Development
Motion Design
Web Development
Motion Design
2020
Analytics (Internal Tool)
Interface Design
Web Development
Web Development
2020
Training Visual Pattern Recognition in Ophthalmology Using a Perceptual and Adaptive Learning Module (Research)
Prototyping
Interface Design
Web Development
Interface Design
Web Development
2020
Marketing Partnership Facilitation
Design Guidelines
External Assets Hand-Off
External Assets Hand-Off
2019
UCLA Human Perception Lab Website Redesign
Web Design
Web Development
Web Development
2019
Conference Material Preparation
Motion Design
2018-20
Perceptual and Adaptive Learning in [dermatologic and mammographic screening] Cancer Image Interpretation (Research)
Interface Design
Web Development
Web Development
2018
Help Center: Features and Components
Design
Development
Co-Writing
Editing
Development
Co-Writing
Editing
2017-21
Advancing Theory and Application in Perceptual and Adaptive Learning to Improve Community College Mathematics (Research)
Interface Design
Web Development
Web Development
2017
Technology and Value Proposition Explainer Video
Motion Design
Storyboarding
Script Co-writing
Editing
Storyboarding
Script Co-writing
Editing
2015-2022
Archival, Recreation, and Version Control of Scientific Figures (Internal)
Asset Management
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines
2018
Lab Website SEO Improvements
Usability Audits
Web Development
Web Development
2017
Component Redesign: App Launcher
Interface Design
Web Development
Web Development
2016, 2021
Business Finance Courseware: Dynamic Content Presentation Design
Web Development
Visual Design
Visual Design
2016, 2021
Development of a Novice Driver Training Module to Accelerate Driver Perceptual Expertise (Research)
Interface Design
Web Development
Web Development
2016
Company Logo Redesign
Branding
2015
Teaching and Learning Video Showcase: Improving Science, Math, Engineering, and Computer Science Education
Motion Design
Independant Work Log (2002 - 2022)
2019
Undisclosed Client (Publishing)
Visual Identity
Technical Consulting
Website Design & Development
WordPress Theme Development
Technical Consulting
Website Design & Development
WordPress Theme Development
2018
M-Cubed Design (Architecture)
Brand Design
Website Design & Development
Website Design & Development
2018
Be Fit Biz
Strategy
Web Design
Visual Identity
Web Design
Visual Identity
2017
Undisclosed Client (EME) (Technology)
Technical Consulting & Prototyping
2017
Undisclosed Client (Publishing)
Website Design & Development
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)
2016
Wristocracy (E-Commerce)
Strategy
Prototyping
Website Design & Development
Prototyping
Website Design & Development
2016
Tilofy: Trend Forecasting App (Technology)
Prototyping
Technical Consultation
Technical Consultation
2016
Mixx Yoga (Fitness & Wellness)
Website Redesign & Development
Visual Design
Strategy
CMS (WordPress Theme Development)
Visual Design
Strategy
CMS (WordPress Theme Development)
2013
SoCal Stormwater Solutions (Environment)
Strategy
Visual Identity
Website Design & Development
Visual Identity
Website Design & Development
2012
Undisclosed Client (Interior Design)
Editorial Design
2012
Undisclosed Client (Medicine)
Website Design & Development
2010
Printing Division at Global Textile (Textile)
Website Design & Development
2009
Undisclosed Client (Art & Music)
Website Design & Development
2008
Undisclosed Client (Art & Music)
Website Design & Development
2008
Dustoe (E-Commerce)
Branding
Website Design & Development
Technical Consulting
Website Design & Development
Technical Consulting
2008
Undisclosed Client (Art & Music)
Website Design & Development
2007
Undisclosed Client (Art & Music)
Website Design & Development
2006
Dissolved Entity (E-Commerce)
Website Design & Development
2005
Moaser Theatre Company (Art & Music)
Website Design & Development
2003
Disolved Entity (Academia)
Website Design & Development
2002
Disolved Entity (Art & Music)
Website Design & Development
2002
Undisclosed Client (Oil & Energy)
Website Design & Development
* The information is unavailable either due to a confidentiality agreement or because the client has been dissolved or is inaccessible.