Dara Afraz

I'm Dara Afraz, a Southern California–based Senior Product Manager at BeyondAI, where I work on AI workflows for industrial operations across the Gulf — from oil and gas to district utilities.

I help plant-floor operators at companies like Saudi Aramco and QatarCool optimize processes, preserve asset value, and catch anomalies before they escalate. We're in the middle of a major platform reset — rebuilding the product around AI as an explainable, intent-driven control surface that closes the loop from visibility to action.

My work sits at the intersection of product management and applied AI systems, with a particular focus on agentic architectures for mission-critical environments — places where being wrong has real consequences.

Right now I'm thinking a lot about how conversational interfaces become write-capable control surfaces, and what it takes to decompose a monolithic industrial product into reusable agents.

On this site you'll find essays on PM craft, industrial AI, and the strange middle ground between the two. If any of that resonates — or you're working on something adjacent — say hello.