Be Fit Biz

Be Fit Biz offers comprehensive wellness and fitness programs that combine education and practical tools. Driven by evidence and data, BFB believes that all health goals can be achieved through science-backed behavioral changes.



Background
My wife Mitra Hooshmand PhD, and I, along with our best friend Molly Coe founded this side hustle back in 2017. I currently serve the team as design and technology generalist.










Mission

To provide meaningful tools that enable your workforce to make educated health decisions. Our team consists of experts in their fields, and we approach corporate wellness as an opportunity to impart valuable knowledge; our methods and programs are always backed by science. We also collect data to ensure maximum benefit to your organization and to direct future planning.



Introductional Posters






Branding

Our services address all four areas of wellness: Physical, Mental, Social, and Disease Prevention, represented in the four circles in our logo.

Our team consists of experts in their fields, and we approach corporate wellness as an opportunity to impart valuable knowledge; Our team has been actively involved in the wellness space for years, and we are constantly expanding our knowledge, incorporating new data and research into our program offerings.

The brand identity has been built carefully to reflect brightness and wellness through bold elements to project the character of our team and what we stand for.







YouTube Video Covers

A Series of YouTube viedeo covers, using the brand colors and speaker’s photo.








Example Instagram Story Covers






Example Talk Flyers





Summary
Be Fit Biz is a growing company, building lasting relationships with various corporate clients. The meaningful value it has provided so far has been well received, and the recurring positive reviews are a pushing force for getting new clients.
Case Studies



Select Projects







Employment Involvement Log (Sep. 2013 - Aug. 2022)



2022
Emergency Action Items in Flying
Interface Design
Template Design
Web Development


2021
Novel Education Modules Addressing the Underrepresentation of Skin of Color in Dermatology Training (Research)
Interface Design
Web Development
Motion Design


2020
Analytics (Internal Tool)
Interface Design
Web Development

2020
Training Visual Pattern Recognition in Ophthalmology Using a Perceptual and Adaptive Learning Module (Research)
Prototyping
Interface Design
Web Development

2020
Marketing Partnership Facilitation
Design Guidelines
External Assets Hand-Off


2019
UCLA Human Perception Lab Website Redesign
Web Design
Web Development

2019
Conference Material Preparation
Motion Design

2018-20
Perceptual and Adaptive Learning in [dermatologic and mammographic screening] Cancer Image Interpretation (Research)
Interface Design
Web Development

2018
Help Center: Features and Components
Design
Development
Co-Writing
Editing

2017-21
Advancing Theory and Application in Perceptual and Adaptive Learning to Improve Community College Mathematics (Research)
Interface Design
Web Development

2017
Technology and Value Proposition Explainer Video
Motion Design
Storyboarding
Script Co-writing
Editing

2015-2022
Archival, Recreation, and Version Control of Scientific Figures (Internal)
Asset Management
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines

2018
Lab Website SEO Improvements
Usability Audits
Web Development

2017
Component Redesign: App Launcher
Interface Design
Web Development

2016, 2021
Business Finance Courseware: Dynamic Content Presentation Design
Web Development
Visual Design

2016, 2021
Development of a Novice Driver Training Module to Accelerate Driver Perceptual Expertise (Research)
Interface Design
Web Development

2016

Company Logo Redesign
Branding

2015
Teaching and Learning Video Showcase: Improving Science, Math, Engineering, and Computer Science Education
Motion Design





Independant Work Log (2002 - 2022)



2019
Undisclosed Client (Publishing)
Visual Identity
Technical Consulting
Website Design & Development
WordPress Theme Development


2018
M-Cubed Design (Architecture)
Brand Design
Website Design & Development

2018
Be Fit Biz
Strategy
Web Design
Visual Identity

2017
Undisclosed Client (EME) (Technology)
Technical Consulting & Prototyping

2017
Undisclosed Client (Publishing)
Website Design & Development
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)

2016
Wristocracy (E-Commerce)
Strategy
Prototyping
Website Design & Development

2016
Tilofy: Trend Forecasting App (Technology)
Prototyping
Technical Consultation

2016
Mixx Yoga (Fitness & Wellness)
Website Redesign & Development
Visual Design
Strategy
CMS (WordPress Theme Development)

2013
SoCal Stormwater Solutions (Environment)
Strategy
Visual Identity
Website Design & Development

2012
Undisclosed Client (Interior Design)
Editorial Design

2012
Undisclosed Client (Medicine)
Website Design & Development

2010
Printing Division at Global Textile (Textile)
Website Design & Development

2009
Undisclosed Client (Art & Music)
Website Design & Development

2008
Undisclosed Client (Art & Music)
Website Design & Development

2008
Dustoe (E-Commerce)
Branding
Website Design & Development
Technical Consulting

2008
Undisclosed Client (Art & Music)
Website Design & Development

2007
Undisclosed Client (Art & Music)
Website Design & Development

2006
Dissolved Entity (E-Commerce)
Website Design & Development

2005
Moaser Theatre Company (Art & Music)
Website Design & Development

2003
Disolved Entity (Academia)
Website Design & Development

2002
Disolved Entity (Art & Music)
Website Design & Development

2002
Undisclosed Client (Oil & Energy)
Website Design & Development


* Undisclosed means either the work has been under confidential agreement or the client is dissolved/inaccessible.