Be Fit Biz
Be Fit Biz offers comprehensive wellness and fitness programs that combine education and practical tools. Driven by evidence and data, BFB believes that all health goals can be achieved through science-backed behavioral changes.
Background
My wife Mitra Hooshmand PhD, and I, along with our best friend Molly Coe founded this side hustle back in 2017. I currently serve the team as design and technology generalist.

Mission
To provide meaningful tools that enable your workforce to make educated health decisions. Our team consists of experts in their fields, and we approach corporate wellness as an opportunity to impart valuable knowledge; our methods and programs are always backed by science. We also collect data to ensure maximum benefit to your organization and to direct future planning.
Introductional Posters






Branding
Our services address all four areas of wellness: Physical, Mental, Social, and Disease Prevention, represented in the four circles in our logo.
Our team consists of experts in their fields, and we approach corporate wellness as an opportunity to impart valuable knowledge; Our team has been actively involved in the wellness space for years, and we are constantly expanding our knowledge, incorporating new data and research into our program offerings.
The brand identity has been built carefully to reflect brightness and wellness through bold elements to project the character of our team and what we stand for.
Our team consists of experts in their fields, and we approach corporate wellness as an opportunity to impart valuable knowledge; Our team has been actively involved in the wellness space for years, and we are constantly expanding our knowledge, incorporating new data and research into our program offerings.
The brand identity has been built carefully to reflect brightness and wellness through bold elements to project the character of our team and what we stand for.



YouTube Video Covers
A Series of YouTube viedeo covers, using the brand colors and speaker’s photo.






Example Instagram Story Covers






Example Talk Flyers















Summary
Be Fit Biz is a growing company, building lasting relationships with various corporate clients. The meaningful value it has provided so far has been well received, and the recurring positive reviews are a pushing force for getting new clients.
Case Studies
Select Projects
Employment Involvement Log (Sep. 2013 - Aug. 2022)
2022
Emergency Action Items in Flying
Interface Design
Template Design
Web Development
Template Design
Web Development
2021
Novel Education Modules Addressing the Underrepresentation of Skin of Color in Dermatology Training (Research)
Interface Design
Web Development
Motion Design
Web Development
Motion Design
2020
Analytics (Internal Tool)
Interface Design
Web Development
Web Development
2020
Training Visual Pattern Recognition in Ophthalmology Using a Perceptual and Adaptive Learning Module (Research)
Prototyping
Interface Design
Web Development
Interface Design
Web Development
2020
Marketing Partnership Facilitation
Design Guidelines
External Assets Hand-Off
External Assets Hand-Off
2019
UCLA Human Perception Lab Website Redesign
Web Design
Web Development
Web Development
2019
Conference Material Preparation
Motion Design
2018-20
Perceptual and Adaptive Learning in [dermatologic and mammographic screening] Cancer Image Interpretation (Research)
Interface Design
Web Development
Web Development
2018
Help Center: Features and Components
Design
Development
Co-Writing
Editing
Development
Co-Writing
Editing
2017-21
Advancing Theory and Application in Perceptual and Adaptive Learning to Improve Community College Mathematics (Research)
Interface Design
Web Development
Web Development
2017
Technology and Value Proposition Explainer Video
Motion Design
Storyboarding
Script Co-writing
Editing
Storyboarding
Script Co-writing
Editing
2015-2022
Archival, Recreation, and Version Control of Scientific Figures (Internal)
Asset Management
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines
Motion Design
Vector Graphics
Figure Optimization
DeGuidelines
2018
Lab Website SEO Improvements
Usability Audits
Web Development
Web Development
2017
Component Redesign: App Launcher
Interface Design
Web Development
Web Development
2016, 2021
Business Finance Courseware: Dynamic Content Presentation Design
Web Development
Visual Design
Visual Design
2016, 2021
Development of a Novice Driver Training Module to Accelerate Driver Perceptual Expertise (Research)
Interface Design
Web Development
Web Development
2016
Company Logo Redesign
Branding
2015
Teaching and Learning Video Showcase: Improving Science, Math, Engineering, and Computer Science Education
Motion Design
Independant Work Log (2002 - 2022)
2019
Undisclosed Client (Publishing)
Visual Identity
Technical Consulting
Website Design & Development
WordPress Theme Development
Technical Consulting
Website Design & Development
WordPress Theme Development
2018
M-Cubed Design (Architecture)
Brand Design
Website Design & Development
Website Design & Development
2018
Be Fit Biz
Strategy
Web Design
Visual Identity
Web Design
Visual Identity
2017
Undisclosed Client (EME) (Technology)
Technical Consulting & Prototyping
2017
Undisclosed Client (Publishing)
Website Design & Development
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)
Technical Consulting
Visual Identity
CMS (WordPress Theme Development)
2016
Wristocracy (E-Commerce)
Strategy
Prototyping
Website Design & Development
Prototyping
Website Design & Development
2016
Tilofy: Trend Forecasting App (Technology)
Prototyping
Technical Consultation
Technical Consultation
2016
Mixx Yoga (Fitness & Wellness)
Website Redesign & Development
Visual Design
Strategy
CMS (WordPress Theme Development)
Visual Design
Strategy
CMS (WordPress Theme Development)
2013
SoCal Stormwater Solutions (Environment)
Strategy
Visual Identity
Website Design & Development
Visual Identity
Website Design & Development
2012
Undisclosed Client (Interior Design)
Editorial Design
2012
Undisclosed Client (Medicine)
Website Design & Development
2010
Printing Division at Global Textile (Textile)
Website Design & Development
2009
Undisclosed Client (Art & Music)
Website Design & Development
2008
Undisclosed Client (Art & Music)
Website Design & Development
2008
Dustoe (E-Commerce)
Branding
Website Design & Development
Technical Consulting
Website Design & Development
Technical Consulting
2008
Undisclosed Client (Art & Music)
Website Design & Development
2007
Undisclosed Client (Art & Music)
Website Design & Development
2006
Dissolved Entity (E-Commerce)
Website Design & Development
2005
Moaser Theatre Company (Art & Music)
Website Design & Development
2003
Disolved Entity (Academia)
Website Design & Development
2002
Disolved Entity (Art & Music)
Website Design & Development
2002
Undisclosed Client (Oil & Energy)
Website Design & Development
* The information is not available either due to a confidentiality agreement or because the client has been dissolved or is inaccessible.